In the footwear sector, the constant presence of EVA, known for its lightness, has led us to invent a new polyurethane similar to EVA, where “similar” refers to lightness and performance in milling, as well as superior technical characteristics of polyurethane in every respect: abrasion, flexibility, memory, biodegradability, and high production capacity. In addition, Well PU can also be varnished and personalized according to the customer’s needs, without any limits. For all of these reasons, we consider it an excellent alternative to EVA.